Eminem will soon be featured on the upcoming Grammy Awards as a performer, along with his 10 nominations, but now the mult-platinum rapper has struck a deal with Lipton for a commercial during the Super Bowl this Sunday. Reports say that Eminem will snag more than a million dollars for the spot that will feature him as a claymation character.
Eminem has struck a deal for a $1 million-plus Super Bowl spot to appear as a Claymation character in a Lipton Brisk iced-tea commercial. The ad, described by an insider as "very funny," will give viewers a glimpse into a day in the life of the "8 Mile" star. The rap superstar has been preceded by Ozzy Osbourne and "Machete" star Danny Trejo, who are featured in the recently revived Brisk Claymation ads. Frank Sinatra was one of the first high-profile artists featured in the spots before they were pulled in the late '90s. Eminem celebrated his comeback from drugs, alcohol and depression in his most recent hit album, "Recovery." He says he now aims for substance over shock tone. Although he was once an artist most advertisers would have avoided, the Super Bowl commercial might be part of a 12-step plan back into the business.
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