Last week, during a live performance at New York’s Roseland Ballroom, Kid Cudi formally announced the name of his new label, Wicked Awesome Records. He’ll be partnering with Dot Da Genius as well has his band, which he has renamed 2 Be Continuum.
“It’s no longer called Wizard,” Cudi explained to a packed crowd. “Pulling it up on iTunes and there was like five bands called Wizard. So we had to be more original and do something different…but it’s still wizardry at it’s finest.”
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